KFC Ad

For this project, I created a fake KFC ad using photopea. I did this by making a background, gathering images, adding in those images along with some text, then making some final edits to improve overall quality.

When making an ad for KFC, we want to make sure the colors are matching with the brand and highlight the central content of the ad. To do this, I made a red and white rotating pattern by making several red lines with the rectangle tool and rotating them around a center point where our content will be. I then brought all these lines together by making a red center point with the circle tool.

For this KFC ad, we will need some central content to draw in consumers and highlight what KFC has to offer. For my central content, I chose the chicken bucket and $5 Fill Up, since they are two of the most iconic KFC items. I then downloaded the images, and used the crop tool to select the part of the image I needed and delete all the outside content and backgrounds. I then used the ellipse selection tool to select and delete any remaining unnecessary background. The reason I chose the ellipse select over the standard rectangle is that when deleting, it leaves less sharp edges and corners, making the image overall neater.

Once I was finished cropping, I inserted the two images into the ad with File > Open & Place. We want our images to be used as a centerpiece and highlighted, so I used the move tool to drag the images to the center where they are highlighted by the background. I then checked the transform controls box at the top so I could scale up my images to match the size of the ad, and finally I put the bucket layer below the fill up layer so I could position the bucket slightly behind the fill up.

Obviously when making an ad, you need to tell the consumer what the ad is for. To do this I used the type tool to create text boxes, then typed in my information and used the top bar to adjust the size and color of each batch of text. When putting down the text boxes, I made sure to position the most important text (the one telling the consumer what the product is) closest to the center, where most of the consumer's attention would be focused.

As of step four, the text was quite hard to see and relatively unattractive. To fix this, I added backgrounds for each text box by highlighting them with the rectangle tool, then positioning the rectangle layer underneath the text layer so that the text comes out on top. Once this was done, I used the top bar while each rectangle was selected to adjust the color and angle to match the theme of the ad and the text above it.

While there was nothing major wrong with the advertisement, it needed a little more adjustment to really make it appealing. First I made a filter that slightly darken the content around the central piece, highlighting it further. To do this, I double clicked the current layer (after merging all the layers together into one) to open up the filter tab. I then selected and enabled gradient overlay, changed the blend mode to multiply and changed the style to radial. Once this was done, enabled the reverse button and set the opacity around 15 - 20%, and the filter was done. Next, I used the dodge tool to brighten the central content and make it pop out more. Finally, I right clicked the dodge tool to select the sponge tool, then applied this a few times to the center. This saturated the images, giving them more color and life and finishing off the project.